Tanning Products Market– Industry Insights, Revenue Generation, Growth and Forecast By 2028

Tanning is a process to darken to tan the skin colour, which is a result of exposure to ultraviolet (UV) radiation from sunlight or artificial sources like tanning products. Consumers are actively utilizing self-tanning products to get a natural tan through indoor home sessions. While outdoor tanning processes are time-consuming, harmful, and discomforting, professional tanning services are expensive. Because of this backdrop, the demand for self-tanning products continues to gain traction. Increasing awareness about skin cancer and lifestyle changes are anticipated to boost the global market for tanning products shortly. Due to harmful UV rays from sunbathing, and its risk for causing skin cancer and skin issues, tanning products are improved to avoid such risk which is a factor for the growth in sales. Moreover, tanning products unlike sun tanning provide even and instant tanning. These products also come in several shades, which is significantly contributing to the growth of the global tanning products market.

Tanning Products market size
The skin and healthcare products are trending online, for tanning products. However, offline is expected to be the most attractive segment as many consumers prefer offline shopping. Area-wise, the Europe region accounts for the major share of the global tanning products market, followed by North America and the Asia Pacific. Europeans are more prone to dark skin tone as dark tone hides any flaws in the skin. Moreover, in Europe dark skin tone also signifies wealth and a luxurious lifestyle. The demand for multi-functional products is higher in developed countries, particularly in the US, Germany, Canada, and the UK. The Middle East & Africa and South America tanning products market are anticipated to witness slow growth during the forecast period. Nevertheless, DHA, being the main ingredient in the majority of tanning products is driving the sales of the chemical-based tanning products.

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The report states that the factors such as a rise in disposable income, advancement in lifestyle patterns of selves, and assorted corporate culture are anticipated to drive the demand for tanning products control during the forecast period. The market has beheld a trend in tanning products due to the rise of e-commerce platforms across the world. e-Commerce has raised tremendous popularity in the rural as well as urban areas, empowering consumers to order online and receive products at their doorstep. This progress in the sales field has improved the reach towards the customers and is anticipated to boost the market with sales. Moreover, the report also highlights copious factors responsible for the growth of the market such as development constituents, statistical growth, business strategies, financial loss or gain to assist readers, as well as clients, comprehend the tanning products market from a global perspective.

The global tanning products market has been segregated in the report based on the product, end-use, distribution channel, and region. To categorize products, the tanning products market can be divided into lotion, mousse, cream, sprays & mists, gel, oil & serum, others. Based on end-use, the tanning products market can be divided into men and women. To categorize by ingredients, the tanning products market can be divided into natural/organic and chemical-based. Based on the distribution channel, the global tanning products market can be bifurcated into offline and online. The offline segment can be sub-divided into specialty stores, hypermarkets, supermarkets, and departmental stores. The online segment is sub-segmented into company-owned websites and e-commerce portals.

Originally published on-

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