Extra Large Size Sanitary Napkin Market Segment Expected to Expand at a CAGR of 6.2% between 2020 and 2027
According to a new
market report published by Industry Probe (www.industryprobe.com) titled Sanitary
Napkin Market (Type: Disposable Napkin (6 - 8 Napkin, 8- 15 Napkin, 15 - 20
Napkin and More than 20 Napkin), Reusable Napkin (1 - 4 Napkin, 4 - 7 Napkin,
and More than 7 Napkin); Coverage Type: Soft Coverage and Dry Coverage; Size:
Regular, Large and Extra Large; Style: Wings, and Without Wings; Usage: Day and
Night; Distribution Channel: Online (Company Owned Website, E- commerce Website) and Offline
(Hypermarkets/Supermarkets, Pharmacies, Convenience Stores, and Brand Stores))
– Global Industry Dynamics 2018-19, Trends and Forecast, 2020–2027)) – Global
Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2020–2027,’ the global sanitary napkin market is expected to reach US$ 33,941.9 Mn
by 2027, expanding at a CAGR of 5.5% from 2020 to 2027.
As per the report, healthy
lifestyle and preference for natural and organic products are expected to
increase the demand for sanitary napkins across the world. Extra-large sanitary
napkins are preferred for long daytime or nighttime use. They offer extra
coverage from front to back and reduce leaks. All these factors are anticipated
to fuel the demand for extra-large sanitary napkins among women across the
world during the forecast period. Health issues such as vaginal infections,
Hepatitis B, infection of reproductive tract, etc. among women are projected to
fuel market growth during the forecast period
Increase in popularity
of disposable sanitary napkins is a major factor that is likely to have a
positive impact on the growth of the global sanitary napkin market. Product
innovation by manufacturers launching newer styles and prints in sanitary
napkin are expected to boost the global sanitary napkin market during the
forecast period. Asia Pacific region is projected to witness tremendous growth during
the forecast period. Rising disposable income in various countries with
increasing awareness among women has led to the sanitary napkin market growth.
Furthermore, various marketing strategies by several manufacturers to increase
product sales have also contributed to the regional market growth.
Several other non-profit
organizations also provide hygiene education and awareness programs for women.
For instance, Femme international’s Feminine Health Management (FHM) program by
Operation Groundswell aims to provide school girls with necessary education and
tools to stay safe and healthy in school. NGOs and government organizations,
therefore, are taking initiatives to provide free access to sanitary napkins.
Some of the major players covered under the scope include Edgewell Personal
Care Company., Kao Corporation Unicharm Corporation, Inc. Bodywise (UK) Ltd,
TZMO, Hengan International Group Company Limited, Johnson & Johnson
Services, Inc, Procter & Gamble, Kimberly – Clark, Essity Aktiebolag, and
Ontex International N.V.
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